Know what’s now.
How Macys.com Increased Top Line Revenue
During my tenure as President of macys.com, one of my abiding principles was to focus on growing the topline revenue and not be as consumed with the costs to grow. Over time I learned that with the appropriate checks and balances in place on the operational side of the business, combined with a clear target of what success looked like, the increased revenue would more often than not meet or exceed the profit hurdle.
As retailers increasingly embrace analytics and behavior modeling to increase conversion rates, it’s exciting to see Metrical driving innovation across the entire digital experience.”
Steve Dennis, retail analyst and bestselling author
(Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, LifeTree Media, 2021)
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Study success.
MAKING THE SALE
Despite a flourishing and affluent customer base, a luxury clothing retailer was struggling with low conversion. Our AI, bolstered with rigorous A/B testing, found the shoppers who were slipping away and the offers that got them to stay.
BLEEDING TO BOOMING
When a sporting goods retailer couldn’t cut its alarmingly high rates of cart abandonment, we did, spiking revenue in the process. In addition to pumping sales of the most often left-behind products, our surveys and shopper segmentation have tightened targeting and enhanced experience sitewide, so the game-changing continues.
ADVANCING THE INITIATIVE
A department store chain in business for more than a century aimed to modernize shoppers’ options with a buy online, pick up in store program. Combining our behavioral models with real-time testing of variable incentives, we captured and convinced those most likely to participate, not only amping traffic and conversion but the average value of BOPIS sales.