Know what’s now.
Introducing J.C. Penney – technology innovator (Chain Store Age)
J.C. Penney boosts e-commerce sales with targeted promotions (Chain Store Age)
JCPenney partners with Metrical and DoorDash (Chain Store Age)
J.C. Penney transforms e-commerce with AI (Chain Store Age)
Metrical was a great solution, because they focused on customers who had the highest intent of purchase but could potentially abandon. We’re more targeted with our approach.
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– Pratik Kodial, VP Marketing Effectiveness, JCPenney
Why JCPenney Uses Metrical
Pratik Kodial, JCPenney’s VP of Marketing Effectiveness recently sat down with Cogent’s Sean Simon to discuss how Metrical has helped them achieve these results and what lies ahead.
On the main problem Metrical
helped JCPenney solve
Performance, ROI and incremental revenue
results using Metrical
Extending the partnership, achieving goals
and improved customer experience
Paid search, improved conversions,
other insights and benefits
JCPenney Details Improved E-Commerce Results Exceeded ROI Goals With Metrical Partnership
Improved Paid Search Conversions and Customer Experience Along with Reduction in Abandonment Delivers Bottom Line Results
As retailers increasingly embrace analytics and behavior modeling to increase conversion rates, it’s exciting to see Metrical driving innovation across the entire digital experience.”
Steve Dennis, retail analyst and bestselling author
(Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, LifeTree Media, 2021)
Study success.
JCPenney Gets 40% More New Carts
Although JCPenney says no to most vendors it had to say yes to Metrical’s predictive AI. It drives online revenue, increases conversion rates, and reduces site and cart abandonment.
MAKING THE SALE
Despite a flourishing and affluent customer base, a luxury clothing retailer was struggling with low conversion. Our AI, bolstered with rigorous A/B testing, found the shoppers who were slipping away and the offers that got them to stay.
BLEEDING TO BOOMING
When a sporting goods retailer couldn’t cut its alarmingly high rates of cart abandonment, we did, spiking revenue in the process. In addition to pumping sales of the most often left-behind products, our surveys and shopper segmentation have tightened targeting and enhanced experience sitewide, so the game-changing continues.
ADVANCING THE INITIATIVE
A department store chain in business for more than a century aimed to modernize shoppers’ options with a buy online, pick up in store program. Combining our behavioral models with real-time testing of variable incentives, we captured and convinced those most likely to participate, not only amping traffic and conversion but the average value of BOPIS sales.
