Know what’s now.
What is Metrical, Really? (Part 2)
Our intelligent messaging platform can easily augment existing platforms (e.g. Shopify, Salesforce, Magento, or a bespoke system) to provide an engaging and seamless digital experience for arriving shoppers.
As retailers increasingly embrace analytics and behavior modeling to increase conversion rates, it’s exciting to see Metrical driving innovation across the entire digital experience.”
Steve Dennis, retail analyst and bestselling author
(Remarkable Retail: How to Win & Keep Customers in the Age of Disruption, LifeTree Media, 2021)
How e-commerce retailers stacked up in Q3 - https://buff.ly/3qMxtlH - #ecommerce #retailtech
Macy’s CEO, a department store veteran, fights to fit in the Amazon future of retail - https://buff.ly/3cki17G - #ecommerce #retailtech
Study success.
MAKING THE SALE
Despite a flourishing and affluent customer base, a luxury clothing retailer was struggling with low conversion. Our AI, bolstered with rigorous A/B testing, found the shoppers who were slipping away and the offers that got them to stay.
BLEEDING TO BOOMING
When a sporting goods retailer couldn’t cut its alarmingly high rates of cart abandonment, we did, spiking revenue in the process. In addition to pumping sales of the most often left-behind products, our surveys and shopper segmentation have tightened targeting and enhanced experience sitewide, so the game-changing continues.
ADVANCING THE INITIATIVE
A department store chain in business for more than a century aimed to modernize shoppers’ options with a buy online, pick up in store program. Combining our behavioral models with real-time testing of variable incentives, we captured and convinced those most likely to participate, not only amping traffic and conversion but the average value of BOPIS sales.