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This year has gone by quickly, and e-commerce trends move fast. Back in September, we talked about the value of self-scouting. We did an honest appraisal of strengths and weaknesses to prepare for next year and get ahead of the game. Here are a few trends that are likely to pop up or become more popular in 2024.
Brooks Brothers, America’s longest-established apparel brand, today announced a partnership with Metrical to drive e-commerce growth.
How Artificial Intelligence Boosts Direct-to-Consumer Results: There’s nothing new about Direct-to-Consumer (DTC). I remember catalog shopping with an 800 number every Christmas for years. What is new is thinking it’s a business model that operates outside the rules of retailing and delivers magical results.
After years of tracking consumer behavior using surveys, Metrical knows that more than anything, people want shopping to be hassle-free. No matter how expensive or mundane, customers expect to be treated with dignity; to have their wishes respected, their needs met and the whole experience simple and easy, from start-to-finish. Metrical embedded this behavioral knowledge […]
For e-commerce, AI is playing a key role in the customer experience. Shoppers are more likely to spend time and money with companies they feel connected to or have personalized experiences with.
The average human attention span is 8 seconds. That doesn’t leave a lot of time before customers get bored and move on to the next thing. A human’s inability to focus and stay engaged on one thing makes the retailer’s job even more difficult. This is why successful retailers today are investing in ways that will keep their customers engaged.
Uncertain times breed caution. Understandable. But don’t kid yourself – you are losing wads of cash and paying double and triple to try and win-back customers you already had, all because you aren’t engaging shoppers more intelligently. Read more in the PDF…
When someone visits your site, you will never have a better opportunity to turn them into a loyal, repeat customer. And it will never cost you less to acquire them as a customer than right at this moment. If they abandon, it’s going to cost you at least 2-3 times your initial cost to chase […]
Metrical’s Behavioral Customer Engagement Platform uses Artificial Intelligence (AI) to predict when shoppers are likely to bounce or abandon their purchase. We then engage them by providing them relevant guidance, substitute products and, as a last resort, discounts. The result is more carts, improved loyalty, and new net revenue. By intelligently combining non-financial messaging with […]
Metrical provides retailers a simple way to offload excess inventory at a fraction of the price of performance marketing. Instead of mass discounting, Metrical lets retailers offer excess inventory above COGS. Read more in the PDF…
DICK’S Sporting Goods Partners with Metrical to Improve Conversion and Personalize the Shopping Experience with AI
DICK’S Sporting Goods has signed a partnership with Metrical after several months using Metrical’s predictive AI to reduce cart abandonment, achieving revenue gains and deliver a more personalized shopping experience.
Improved Paid Search Conversions and Customer Experience Along with Reduction in Abandonment Delivers Bottom Line Results
AI powered ecommerce can increase profits because it gives customers the best experience. The digital shopping journey is mapped out in real-time, predicting what and when the shopper needs to see.
Although JCPenney says no to most vendors it had to say yes to Metrical’s predictive AI. It drives online revenue, increases conversion rates, and reduces site and cart abandonment.
JCPenney has partnered with Metrical to help drive their e-commerce transformation and improve the customer experience. After deploying Metrical’s predictive AI, JCPenney has seen extremely positive results including a 40% increase in new cart creation, an 18% reduction in cart abandonment, and a 10% improvement in revenue on targeted visits.
At the core of Metrical is a flexible, data-driven and predictive analytics engine. When properly trained on any dimension of an eCommerce digital funnel, the result is a marked increase in cart creation and conversion. It can make all the difference between staying with the pack…and winning!
The Metrical Abandonment Survey – Shopify’s first exit-based survey – provides on-line merchants with real-time information to help them understand why shoppers are abandoning.
We discuss how e-tailers are navigating the COVID pandemic.
During my tenure as President of macys.com, one of my abiding principles was to focus on growing the topline revenue and not be as consumed with the costs to grow. Over time I learned that with the appropriate checks and balances in place on the operational side of the business, combined with a clear target of what success looked like, the increased revenue would more often than not meet or exceed the profit hurdle.
Amazon won the war for the next big generation of buyers, the Millennials. That infamous group that ruins everything is going to smother out the last breath of the American Mall experience because their growing purchasing power is being spent online. And I’m okay with that. Malls are crowded and full of people who walk with a complete disregard for those around them.
Some companies have a way of injecting themselves so fluidly into our lives that we no longer think of them as a company, but as a commonplace tool. When someone asks you a question that you don’t know the answer, your response is probably, “Did you Google it?” If your answer is, “Did you Bing it?” then you should check out this thing called Google, though “Did you Bing it?” does have a better ring to it.
Between the return of high waisted jeans and Power Rangers to millennials debating if Ross and Rachel were on a break, there’s a lot of 90’s nostalgia going around. You remember the 90’s, right? You know, back when Amazon was just casually selling books online and you could still stroll into one of Border’s thousand plus locations if you didn’t want to wait on Amazon’s slow shipping time.
In today’s world, data rules all. Though you can sometimes have too much of it, the better you can leverage it, the better you can position yourself to succeed. In the world of e-commerce, there are some key data points that every retailer must know at all times.
You’ve just built that beautiful new e-commerce site with dazzling photos of all your products, descriptions that would make a poet weep, and a checkout process so seamless that Jeff Bezos is calling you for advice. But then you take a look at your analytics and notice that 78% of your shoppers have abandoned their carts, leaving your great products to languish in a dark, musty warehouse.
Last week our Metrical Team attended ShopTalk 2018 in Las Vegas and were blown away by the number of companies and people participating. Apparently the conference had almost doubled in size to more than 8,500 retailers, brands, vendors and media representatives in attendance from last year.
When we entered the recession in 2008, retailers began to overly rely on large discounts to bring wary consumers into their stores. But as consumer confidence continues to rise, brands and retailers find themselves stuck trying to find a way out of the promotional holes they’ve dug, placating a clientele who continuously expects steep discounts. These constant promotions are hurting retailers overall profitability.
In this post we’re going to cover the impact cart abandonment has to your top-line revenue. We’ll look at the variables you need to figure out your cart abandonment rate, how to calculate it, and how a reduction in your cart abandonment rate can increase your revenue — often substantially.