Know your audience.
Metrical‘s insights have proven to be valuable in long and short-term planning and we continue to experiment with new ways to utilize them. Our net bottom line was triple what we expected.
– Pratik Kodial, VP Marketing Effectiveness, JCPenney
MORE
CARTS
As our AI learns who visiting your site is likely to bounce or abandon their cart, it hyper-targets likely prospects to convince them to keep shopping and purchasing. You’ll see a 40%+ increase in cart creation.
HIGHER
ROAS
You spend valuable ad dollars to drive more traffic to your site. You then chase after site bouncers and cart abandoners with retargeting dollars. That’s good money after bad. We convert visitors the first time and increase your ROAS by over 60%.
LESS
ABANDONMENT
Most of the carts created on your site never make it to conversion. Our AI sorts between likely buyers and those who need more convincing. Even small reductions in your cart abandonment rate can have a huge impact. Metrical can reduce cart abandonment by up to 25%.
INCREASED
REVENUE
You spend valuable ad dollars to drive more traffic to your Exactly anticipating abandonment helps stop a shopper from looking and leaving. We can detect each turning point with the right interaction and we catch and convert on the spot, helping to improve your conversion rate by up to 14% (1,400 bps) while both protecting and widening your margins.
MORE
INSIGHT
By tracking which items are returned the most, you can cut the costs of correcting what’s missed the mark. And with our one-click surveys, segmented by cart value, product count and category, you’ll clue in to precisely why purchases aren’t made, making marketing more focused, economical and effective.
INCREASING
STORE FOOT TRAFFIC
Our AI improves your online campaigns, such as BOPIS, Curbside, and Bounce Back, to drive more foot traffic to your stores resulting in additional purchases being made and increased customer LTV.
From any angle,
or all together.
Predictive Engagement
BOUNCE
PREVENTION
Steep ad spends can pull traffic to your site, but 70% of those visitors aren’t sticking around. Throwing even more after them in retargeting attempts gets you a click rate under 2%, a conversion rate under 0.1%, and nearly none of the revenue you were trying to attract in the first place. Instead, we’ll predict who’s likely to bounce and engage them first. Keeping the curious on-site boosts their likelihood to start carts by 40% and returns on your investment by at least 50%, so you lose less while gaining more.
ABANDONMENT
PREVENTION
Enticing shoppers in real time at their most promising decision points with intelligently targeted messaging enables us to halt abandonment before it happens. Without missing margin or damaging experience, as generic mouse-triggered pop-ups do. We’ll prove it with control group testing that clarifies revenue sources instead of claiming them.
CART
CATALYST
There are particular times and traits that make it most possible to nudge customers to create carts and put more in them. Because we track each action as it happens and know what to expect next, we never overlook these crucial openings. Constantly attentive categorization reveals every potential sell, up-sell and cross-sell, and helps you seal a bigger deal.
ABANDONMENT
API
Our technology is modular and flexible, so if all you need is a signal, you can integrate our API with your current system. Background monitoring continuously scores shoppers, calculating their moment-by-moment likelihood to purchase or abandon based on billions of behavioral data points, and cuing your solutions when they have the best chance of succeeding.
Profit Progression
CUSTOMER GENERATION
Our look-alike modeling lets you aim for the attributes most common to your best buyers, so you can invest most wisely in outreach that draws customers you’ll keep.
CAMPAIGN TARGETING
By identifying which of your shoppers will be most interested in participating in promotional programs such as BOPIS, curbside pickup and bounce-back purchasing, we take the guesswork out of launching and sustaining new initiatives.
Customer Experience
PRODUCT SURVEY
We ask shoppers who repeatedly visit the same item why they’re not buying it, so you can confidently break barriers that are blocking more sales.
EXIT SURVEY
When customers start to skip out without completing a purchase, we ask them one multiple-choice question to assess their reason for leaving. Analyzing responses by cart size, contents, categories or campaign of origin reveals pivotal opportunities your marketing, pricing and product strategies can seize.
Top Brands Use Metrical
