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Know your audience.

Metrical‘s insights have proven to be valuable in long and short-term planning and we continue to experiment with new ways to utilize them. Our net bottom line was triple what we expected.

– Pratik Kodial, VP Marketing Effectiveness, JCPenney
cart

MORE

CARTS

As our AI learns who visiting your site is likely to bounce or abandon their cart, it hyper-targets likely prospects to convince them to keep shopping and purchasing.  You’ll see a 40%+ increase in cart creation.

ROAS

HIGHER

ROAS

You spend valuable ad dollars to drive more traffic to your site. You then chase after site bouncers and cart abandoners with retargeting dollars. That’s good money after bad. We convert visitors the first time and increase your ROAS by over 60%.

Graph down

LESS

ABANDONMENT

Most of the carts created on your site never make it to conversion. Our AI sorts between likely buyers and those who need more convincing. Even small reductions in your cart abandonment rate can have a huge impact. Metrical can reduce cart abandonment by up to 25%.

Graph

INCREASED

REVENUE

You spend valuable ad dollars to drive more traffic to your Exactly anticipating abandonment helps stop a shopper from looking and leaving. We can detect each turning point with the right interaction and we catch and convert on the spot, helping to improve your conversion rate by up to 14% (1,400 bps) while both protecting and widening your margins.

Magnifying glass

MORE

INSIGHT

By tracking which items are returned the most, you can cut the costs of correcting what’s missed the mark. And with our one-click surveys, segmented by cart value, product count and category, you’ll clue in to precisely why purchases aren’t made, making marketing more focused, economical and effective.

Storefront

INCREASING

STORE FOOT TRAFFIC

Our AI improves your online campaigns, such as BOPIS, Curbside, and Bounce Back, to drive more foot traffic to your stores resulting in additional purchases being made and increased customer LTV.

From any angle,
or all together.

Predictive Engagement

BOUNCE
PREVENTION

Steep ad spends can pull traffic to your site, but 70% of those visitors aren’t sticking around. Throwing even more after them in retargeting attempts gets you a click rate under 2%, a conversion rate under 0.1%, and nearly none of the revenue you were trying to attract in the first place. Instead, we’ll predict who’s likely to bounce and engage them first. Keeping the curious on-site boosts their likelihood to start carts by 40% and returns on your investment by at least 50%, so you lose less while gaining more.

Messaging

ABANDONMENT
PREVENTION

Enticing shoppers in real time at their most promising decision points with intelligently targeted messaging enables us to halt abandonment before it happens. Without missing margin or damaging experience, as generic mouse-triggered pop-ups do. We’ll prove it with control group testing that clarifies revenue sources instead of claiming them.

Shopping cart

CART
CATALYST

There are particular times and traits that make it most possible to nudge customers to create carts and put more in them. Because we track each action as it happens and know what to expect next, we never overlook these crucial openings. Constantly attentive categorization reveals every potential sell, up-sell and cross-sell, and helps you seal a bigger deal.

Settings

ABANDONMENT
API

Our technology is modular and flexible, so if all you need is a signal, you can integrate our API with your current system. Background monitoring continuously scores shoppers, calculating their moment-by-moment likelihood to purchase or abandon based on billions of behavioral data points, and cuing your solutions when they have the best chance of succeeding.

Profit Progression

Customers

CUSTOMER GENERATION

Our look-alike modeling lets you aim for the attributes most common to your best buyers, so you can invest most wisely in outreach that draws customers you’ll keep.

Target

CAMPAIGN TARGETING

By identifying which of your shoppers will be most interested in participating in promotional programs such as BOPIS, curbside pickup and bounce-back purchasing, we take the guesswork out of launching and sustaining new initiatives.

Customer Experience

Puzzle

PRODUCT SURVEY

We ask shoppers who repeatedly visit the same item why they’re not buying it, so you can confidently break barriers that are blocking more sales.

Envelope

EXIT SURVEY

When customers start to skip out without completing a purchase, we ask them one multiple-choice question to assess their reason for leaving. Analyzing responses by cart size, contents, categories or campaign of origin reveals pivotal opportunities your marketing, pricing and product strategies can seize.

Shopify SURVEY APP

Top Brands Use Metrical

Wealth Enhancement Group
Dick's Sporting Goods
TrueVoice
Infosys
Anatomie
Bankrate
Araxan
Critical Mass
bDA
Buildium
Elegant Baby
Bravo Sports
enjoi
Kadro
enphase energy
HealthyPets
Kitamba
Hero Digital
Infiniti
JCPenney
Lithium
newair
OnStrategy
Nissan
Noble Studios
nutcase
Ricoh
University at Portland
Renown Health
Protec
sector 9
Six Six One
Tahiti tourisme
Sunlink
Thank You Supply
True Fit
Twelvesouth
USbank
Let’s talk about your ROI

Smart targeting and real-time customer engagement give you the edge you need.

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