robert's blog

October 31, 2018

I have two very distinct and very different memories of Sears. There’s the nostalgic childhood memory of running around their giant store at the mall, scoping out their toy aisle (they always had the best selection of RV cars), and breathing in the rubbery scent of the automotive department.

August 29, 2018

Recently, we at Metrical have been running a pilot program of our newest Cart Abandonment Reduction Technology (CART™) for Shopify Plus customers. Instead of tooting own horn, here’s what Ben Cariou, VP of Marketing at Chef’d, had to say, “In 17 years of e-commerce marketing, Metrical is the first solution I’ve come across that tackles cart abandonment when it’s most important: before it happens. Compared to e-mail reminders and re-targeting, we’ve seen a double-digit decrease in cart abandonment!”

July 17, 2018

The other day I was on a discovery call with a prospect who runs a pretty niche e-commerce company and things were going pretty well. I felt I had smoothly settled into my “sales guy” persona and was doing a fantastic job—if I do say so myself—of eloquently describing how our product worked and how it related to her site’s cart abandonment problem.

May 30, 2018

This is the third and final post in our three part series about the dominance of Amazon in online retail. You can find the first, The Rise of Amazon, here, and the second, Amazon’s War for Online Shoppers, here.

Amazon won the war for the next big generation of buyers, the Millennials. That infamous group that ruins everything is going to smother out the last breath of the American Mall experience because their growing purchasing power is being spent online. And I’m okay with that. Malls are crowded and full of people who walk with a complete disregard for those around them.

May 14, 2018

This is the second in our three part series about the dominance of Amazon in online retail. You can find the first, The Rise of Amazon, here, and the third, Amazon Rex, here.

Some companies have a way of injecting themselves so fluidly into our lives that we no longer think of them as a company, but as a commonplace tool. When someone asks you a question that you don’t know the answer, your response is probably, “Did you Google it?” If your answer is, “Did you Bing it?” then you should check out this thing called Google, though “Did you Bing it?” does have a better ring to it.

May 2, 2018

This is the first in our three part series about the dominance of Amazon in online retail. You can find the second, Amazon's War for Online Shoppers, here, and the third, Amazon Rex, here.

Between the return of high waisted jeans and Power Rangers to millennials debating if Ross and Rachel were on a break, there’s a lot of 90’s nostalgia going around. You remember the 90’s, right? You know, back when Amazon was just casually selling books online and you could still stroll into one of Border’s thousand plus locations if you didn’t want to wait on Amazon’s slow shipping time.