Uncertain times breed caution. Understandable. But don’t kid yourself – you are losing wads of cash and paying double and triple to try and win-back customers you already had, all because you aren’t engaging shoppers more intelligently.
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After years of tracking consumer behavior using surveys, Metrical knows that more than anything, people want shopping to be hassle-free. No matter how expensive or mundane, customers expect to be treated with dignity; to have their wishes respected, their needs met and the whole experience simple and easy, from start-to-finish. Metrical embedded this behavioral knowledge […]
When someone visits your site, you will never have a better opportunity to turn them into a loyal, repeat customer. And it will never cost you less to acquire them as a customer than right at this moment. If they abandon, it’s going to cost you at least 2-3 times your initial cost to chase […]