What’s worse, having too much or too little? Generally speaking, most people say that having too little would be worse, but when talking about inventory, retailers have a whole other perspective.
Many retailers who have tried to get ahead of the supply chain constraints are now left with billions of dollars of accumulated excess inventory. While planning ahead may have been the best decision at the time, the only option now is to start promoting mass discounts for the leftover inventory as a last- ditch effort to get rid of as much as possible.
The discounted merchandise is promoted to all customers, no matter their likelihood of making a purchase, which is hurting cash flow and is essentially giving money away.
Stop handing out your money. Metrical has the perfect solution that can offload excess inventory but also make you a profit in the process.
Traditional mass discounting is out, personalized messaging is in.
Why pay for performance marketing when Metrical’s AI technology offers a plan that is 80% cheaper and is getting the results you need?
Metrical’s AI has the ability to predict the shopping behavior of your customers, and will only target specific shoppers with either non-financial engagements or financial incentives if they are unlikely to make a purchase, encouraging them to add excess inventory to their carts.
Retailers are reducing their inventory at a faster rate with Metrical. Major retailers who are working with us are seeing the results. One retailer was able to sell over 46% of their excess sports-related inventory in less than 24 hours, while another retailer was able to sell 63% of their excess swimwear inventory in less than two weeks, all using Metrical’s software.
These are results that cannot be ignored. No more mass discounting. No more selling excess inventory below COGS. Metrical is achieving higher margins with targeted promotions than what was done with traditional methods. And Metrical always focuses on protecting margins.
Not every shopper is the same, so why continue to treat them as if they are? Metrical can help you cater to your customers individually, providing them with the shopping experience they need while also offering you a solution to offload your excess inventory.