The average human attention span is 8 seconds. That doesn’t leave a lot of time before customers get bored and move on to the next thing. A human’s inability to focus and stay engaged on one thing makes the retailer’s job even more difficult. This is why successful retailers today are investing in ways that will keep their customers engaged.
You need a way to prevent customers from leaving your e-commerce site – a way to convince those customers to add items to their empty carts.
That is why Metrical has developed Cart CreatorTM, a real-time engagement strategy that keeps customers on your site and incentivizes them to add items to their empty carts. Today more than ever, it is extremely difficult to keep someone’s attention. The ability to attract customers is one thing, but to keep them long enough to make a purchase is another. Cart Creator is very easy to implement into your e-commerce site and it is producing great results.
Metrical is creating:
- 33% increase in new online cart creation
- 10-15% increase in e-commerce conversion
- 17% improvement in Return on Ad Spend (ROAS)
Cart Creator is a game-changer. Once implemented, Metrical’s predictive AI- technology will analyze the customers that visit your site and will determine the likelihood of them bouncing or putting items in their cart.
Once the customers who are at risk of leaving are identified, then Metrical’s real-time customer engagement strategies will kick in. Your shoppers will be incentivized with either financial or non-financial messages, whichever your company chooses. These will compel the customer to stay on the site and continue shopping. Along with incentives and reminders, product recommendations can also be given to customers as a way to keep them engaged on the site.
How often is your company specifically targeting the customers with empty carts? Are they considered a “lost cause” and a waste of resources?
Metrical thinks otherwise. Any customer is worth saving no matter how “at-risk” they are proven to be.
Your days of worrying about customer engagement are over. Take advantage of the short time that you have to grab a shopper’s attention and start seeing the conversion results that you’ve always wanted.
Metrical has the solutions that your company is looking for. Find out more at www.metric.al about how you can get Cart CreatorTM on your e-commerce site today.
