In a world where information is at our fingertips, privacy has become a top priority for many people. Now that we can “Google” just about anything, it’s becoming more difficult to keep personal information off the internet. Especially with the current rise of Artificial Intelligence (AI), there is a growing concern for security.
For e-commerce, AI is playing a key role in the customer experience. Shoppers are more likely to spend time and money with companies they feel connected to or have personalized experiences with. AI has made this possible through product suggestions, promotions, and incentives that are unique to the individual shopper. This seems to be exactly what consumers want from retailers.
But is it really what they want?
There is an alarming disconnect between what consumers want and what retailers think they want, and the results have serious consequences. Not only are customers more likely to shop elsewhere if the experience doesn’t suit them, but it also means retailers are investing in all the wrong places.
Over 90% of consumers say they would be more inclined to make purchases from retailers with customized messages. And while 86% of retailers believe they are delivering these personalized experiences, only 8% of customers feel like they are.
Additionally, 58% of consumers don’t want to use cookies, while 81% of retailers believe they are necessary.
To put it simply, consumers want a shopping experience tailored to them, but they are reluctant to accept cookies or give out any personal information. Many retailers feel you can’t have one without the other. In order to have a personal shopping experience, some of the shopper’s privacy has to be sacrificed, right? Metrical disagrees.
What if both were possible? What if retailers could leverage AI technology to create a personalized shopping experience for their customers without sacrificing their privacy?
This is exactly what Metrical does. We leverage anonymous data to make predictions based on the shopper’s behavior to ensure they get what they need – when, where and how they need it. Even without using cookies or PII (personal identifiable information), Metrical can provide an experience tailored to the shopper’s individual desires at that moment in time.
Here at Metrical, we understand the customer’s shopping behavior without asking them to accept anything or give out any personal information, allowing them peace of mind and giving them the best possible shopping experience.
Welcome to the best of both worlds, personalization and privacy. Find out how Metrical can enhance your customer’s shopping experience today.
