Metrical’s Behavioral Customer Engagement Platform uses Artificial Intelligence (AI) to predict when shoppers are likely to bounce or abandon their purchase. We then engage them by providing them relevant guidance, substitute products and, as a last resort, discounts. The result is more carts, improved loyalty, and new net revenue. By intelligently combining non-financial messaging with financial incentives, you can expect to see anywhere from 2-24% lift in cart purchase rates while preserving margins.
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After years of tracking consumer behavior using surveys, Metrical knows that more than anything, people want shopping to be hassle-free. No matter how expensive or mundane, customers expect to be treated with dignity; to have their wishes respected, their needs met and the whole experience simple and easy, from start-to-finish. Metrical embedded this behavioral knowledge […]
Uncertain times breed caution. Understandable. But don’t kid yourself – you are losing wads of cash and paying double and triple to try and win-back customers you already had, all because you aren’t engaging shoppers more intelligently. Read more in the PDF…