Metrical’s Behavioral Customer Engagement Platform uses Artificial Intelligence (AI) to predict when shoppers are likely to bounce or abandon their purchase. We then engage them by providing them relevant guidance, substitute products and, as a last resort, discounts. The result is more carts, improved loyalty, and new net revenue. By intelligently combining non-financial messaging with financial incentives, you can expect to see anywhere from 2-24% lift in cart purchase rates while preserving margins.
