The retail market today is a marathon. Like any long-distance competition, the laps around the track seem to be endless and the key to winning is endurance. However, once the holidays roll around, the retail market kicks into a full-on sprint.
At this point, endurance doesn’t matter anymore. What you need is speed. One of the most important aspects of a sprint is how you start. If you are unable to generate enough speed at the beginning of the race, then you are likely to fall behind your competition. Once your competition has the edge, it becomes increasingly difficult to take the lead or even catch up.
Every second counts, and while speed is essential during this time of year, you also have to address any unexpected issues that pop up. Think of it like the hurdles race during a track meet. The hurdles are the problems that your business may experience during this holiday sprint. The best athletes gain momentum through a quick start and are able to maintain it while clearing every hurdle in their path as they approach the finish line.
Even though you may experience obstacles or “hurdles” during this shopping season, speed is the key to overcoming any obstacle.
Some races can be run alone, but that doesn’t have to be the case for your business. Why not make your sprint a relay race? Relays are a team effort. While you have to push your hardest for your leg of the race, you know a teammate is just ahead of you ready to keep the pace going.
This holiday season, you don’t have to take on every challenge alone. What if you passed the baton to Metrical? With Metrical’s AI-intent technology, your company can predict shopper behavior, incentivize customers to add items to their carts, and convert them, all in real time.
Think of all the missed opportunities and customers that were lost in the past. Think of what it would mean to anticipate and proactively connect with your customers before they have one foot out the door? Make a change for the holidays and capitalize on the earnings you could achieve with Metrical running your race with you.
When speed and problem-solving are the keys to staying ahead in the online retail race, then it’s vital that you have the right people and solutions you can trust to pass the baton to.
How well you start greatly impacts how well you finish. What kind of start do you have going into this holiday shopping season?
Find out how Metrical could help you start strong and finish ahead of your competition when it’s go-time!
