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The retail market today is a marathon. Like any long-distance competition, the laps around the track seem to be endless and the key to winning is endurance. However, once the holidays roll around, the retail market kicks into a full-on sprint.

The retail market today is a marathon. Like any long-distance competition, the laps around the track seem to be endless and the key to winning is endurance. However, once the holidays roll around, the retail market kicks into a full-on sprint.

Getting through the fall and winter seasons is an all-around team effort. Like any fall sport, August and September are your retail company’s “pre-season.”

How Artificial Intelligence Boosts Direct-to-Consumer Results: There’s nothing new about Direct-to-Consumer (DTC). I remember catalog shopping with an 800 number every Christmas for years. What is new is thinking it’s a business model that operates outside the rules of retailing and delivers magical results.

If e-commerce is auto racing and your company is a racecar, then Metrical is the engine, providing your retail company with data-driven, predictive analytics.