When someone visits your site, you will never have a better opportunity to turn them into a loyal, repeat customer.
And it will never cost you less to acquire them as a customer than right at this moment.
If they abandon, it’s going to cost you at least 2-3 times your initial cost to chase after them and try to get them to come back.
After years of tracking consumer behavior using surveys, Metrical knows that more than anything, people want shopping to be hassle-free. No matter how expensive or mundane, customers expect to be treated with dignity; to have their wishes respected, their needs met and the whole experience simple and easy, from start-to-finish. Metrical embedded this behavioral knowledge […]
Uncertain times breed caution. Understandable. But don’t kid yourself – you are losing wads of cash and paying double and triple to try and win-back customers you already had, all because you aren’t engaging shoppers more intelligently. Read more in the PDF…
