rameet's blog

October 4, 2018

Year over year online retail sales have increased as a total share of all retail purchases. According to Digital Commerce 360, in 2017, online sales accounted for 13% of all retail sales, up from 11.6% in 2016. The rising trend in online purchasing gives us a glimpse of the new world of retail, when a majority of all retail purchases are made online.

August 8, 2018

As part of my job I visit a lot of online retailers’ websites and I am regularly greeted by various offers such as “10% Off Your First Purchase” coupon. These offers are generic and have become an expectation instead of an enticement. And that’s a problem, because part of the thrill coupon shoppers get from applying said coupon is knowing they got a special deal.