Blog

August 29, 2018
by
Robert Wharton

Recently, we at Metrical have been running a pilot program of our newest Cart Abandonment Reduction Technology (CART™) for Shopify Plus customers. Instead of tooting own horn, here’s what Ben Cariou, VP of Marketing at Chef’d, had to say, “In 17 years of e-commerce marketing, Metrical is the first solution I’ve come across that tackles cart abandonment when it’s most important: before it happens. Compared to e-mail reminders and re-targeting, we’ve seen a double-digit decrease in cart abandonment!”

August 8, 2018
by
Rameet Kohli

As part of my job I visit a lot of online retailers’ websites and I am regularly greeted by various offers such as “10% Off Your First Purchase” coupon. These offers are generic and have become an expectation instead of an enticement. And that’s a problem, because part of the thrill coupon shoppers get from applying said coupon is knowing they got a special deal.

July 17, 2018
by
Robert Wharton

The other day I was on a discovery call with a prospect who runs a pretty niche e-commerce company and things were going pretty well. I felt I had smoothly settled into my “sales guy” persona and was doing a fantastic job—if I do say so myself—of eloquently describing how our product worked and how it related to her site’s cart abandonment problem.

May 30, 2018
by
Robert Wharton

This is the third and final post in our three part series about the dominance of Amazon in online retail. You can find the first, The Rise of Amazon, here, and the second, Amazon’s War for Online Shoppers, here.

Amazon won the war for the next big generation of buyers, the Millennials. That infamous group that ruins everything is going to smother out the last breath of the American Mall experience because their growing purchasing power is being spent online. And I’m okay with that. Malls are crowded and full of people who walk with a complete disregard for those around them.

May 14, 2018
by
Robert Wharton

This is the second in our three part series about the dominance of Amazon in online retail. You can find the first, The Rise of Amazon, here, and the third, Amazon Rex, here.

Some companies have a way of injecting themselves so fluidly into our lives that we no longer think of them as a company, but as a commonplace tool. When someone asks you a question that you don’t know the answer, your response is probably, “Did you Google it?” If your answer is, “Did you Bing it?” then you should check out this thing called Google, though “Did you Bing it?” does have a better ring to it.

May 2, 2018
by
Robert Wharton

This is the first in our three part series about the dominance of Amazon in online retail. You can find the second, Amazon's War for Online Shoppers, here, and the third, Amazon Rex, here.

Between the return of high waisted jeans and Power Rangers to millennials debating if Ross and Rachel were on a break, there’s a lot of 90’s nostalgia going around. You remember the 90’s, right? You know, back when Amazon was just casually selling books online and you could still stroll into one of Border’s thousand plus locations if you didn’t want to wait on Amazon’s slow shipping time.

April 13, 2018
by
Aurangzeb Agha

 


In today’s world, data rules all. Though you can sometimes have too much of it, the better you can leverage it, the better you can position yourself to succeed. In the world of e-commerce, there are some key data points that every retailer must know at all times:

  • Your online conversion rate

  • The number of unique visitors that come to your e-commerce site daily/weekly

  • Your daily number of orders and revenue.

April 5, 2018
by
Aurangzeb Agha

You’ve just built that beautiful new e-commerce site with dazzling photos of all your products, descriptions that would make a poet weep, and a checkout process so seamless that Jeff Bezos is calling you for advice. But then you take a look at your analytics and notice that 78% of your shoppers have abandoned their carts, leaving your great products to languish in a dark, musty warehouse.

March 28, 2018
by
Aurangzeb Agha

Last week our Metrical Team attended ShopTalk 2018 in Las Vegas and were blown away by the number of companies and people participating. Apparently the conference had almost doubled in size to more than 8,500 retailers, brands, vendors and media representatives in attendance from last year.

March 12, 2018
by
Kent Anderson, former President and Founder of Macy’s.com

Kent Anderson is a guest contributor to the Metrical blog. Kent has spent 35 years in retail and was the founder and president of Macys.com.

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