Blog

May 14, 2018

by Robert Wharton

This is the second in our three part series on the dominance of Amazon in online retail. Click here to read the first piece -- The Rise of Amazon.

Some companies have a way of injecting themselves so fluidly into our lives that we no longer think of them as a company, but as a commonplace tool. When someone asks you a question that you don’t know the answer, your response is probably, “Did you Google it?” If your answer is, “Did you Bing it?” then you should check out this thing called Google, though “Did you Bing it?” does have a better ring to it.

May 2, 2018

by Robert Wharton

Between the return of high waisted jeans and Power Rangers to millennials debating if Ross and Rachel were on a break, there’s a lot of 90’s nostalgia going around. You remember the 90’s, right? You know, back when Amazon was just casually selling books online and you could still stroll into one of Border’s thousand plus locations if you didn’t want to wait on Amazon’s slow shipping time.

April 13, 2018

by Aurangzeb Agha


In today’s world, data rules all. Though you can sometimes have too much of it, the better you can leverage it, the better you can position yourself to succeed. In the world of e-commerce, there are some key data points that every retailer must know at all times:

  • Your online conversion rate

  • The number of unique visitors that come to your e-commerce site daily/weekly

  • Your daily number of orders and revenue.

April 5, 2018

by Aurangzeb Agha

You’ve just built that beautiful new e-commerce site with dazzling photos of all your products, descriptions that would make a poet weep, and a checkout process so seamless that Jeff Bezos is calling you for advice. But then you take a look at your analytics and notice that 78% of your shoppers have abandoned their carts, leaving your great products to languish in a dark, musty warehouse.

March 28, 2018

by Aurangzeb Agha

Last week our Metrical Team attended ShopTalk 2018 in Las Vegas and were blown away by the number of companies and people participating. Apparently the conference had almost doubled in size to more than 8,500 retailers, brands, vendors and media representatives in attendance from last year.

March 12, 2018

by Kent Anderson, former President and Founder of Macy’s.com

Kent Anderson is a guest contributor to the Metrical blog. Kent has spent 35 years in retail and was the founder and president of Macys.com.

March 2, 2018

by Aurangzeb Agha

While current Exit Intent technology can provide a useful tool for engaging potential customers, the current shotgun approach of providing offers to all your shoppers lacks targeted intelligence and is causing you to give a lot of revenue away.

February 12, 2018

by Aurangzeb Agha

When we entered the recession in 2008, retailers began to overly rely on large discounts to bring wary consumers into their stores. But as consumer confidence continues to rise, brands and retailers find themselves stuck trying to find a way out of the promotional holes they’ve dug, placating a clientele who continuously expects steep discounts. These constant promotions are hurting retailers overall profitability.

January 31, 2018

by Aurangzeb Agha

In this post we’re going to cover the impact cart abandonment has to your top-line revenue. We’ll look at the variables you need to figure out your cart abandonment rate, how to calculate it, and how a reduction in your cart abandonment rate can increase your revenue—often substantially.